Makro Life, Türkiye's leading real estate data and technology company, made another important contribution to the digitalization process in the sector and implemented the CRM (Customer Relationship Management) feature developed specifically for real estate consultants. The new feature aims to ease the workload of real estate professionals and make them more efficient by bringing together many processes, from customer management to meeting schedule, on a single screen.
The new system can be accessed through the Makro Life mobile application and brings customer portfolio management to the digital environment. Buyer and seller negotiations, official institution transactions The system, which allows event planning under different headings such as, enables real estate consultants to manage their calendars effectively with face-to-face and online planning. In addition, time management is supported by sending reminder notifications for upcoming meetings.
Customized tracking system for each customer
One of the most striking innovations offered by Makro Life CRM is the ability to match customers added to the directory with previously made valuations. In this way, the most suitable portfolios can be presented to each customer in a timely manner. While customers can be categorized as buyers or sellers, detailed profiles can be created by entering personalized notes along with their contact information.
In addition, operations such as sharing portfolios and sending meeting invitations are facilitated through the system. For every customer alarm can be set and users are instantly informed when new portfolios suitable for their needs are released.
“To the sector “Our primary goal is to add value with technology.”
Making a statement on the subject, Makro Life Founding Partner and General Manager Gorkem ÖğütStating that real estate consultants continue to contribute to the digitalization journey, he said:
"As Makro Life, we have seen adding value to the sector with technology as our primary goal since the day we were founded. With our new CRM feature, we want to facilitate the portfolio tracking of our consultants, enable them to organize their meetings on a single screen and make their business processes more efficient. Our innovations will continue to make real estate professionals better equipped with digital tools."
